When the pandemic hit and there was an abrupt halt to elective surgeries, ASAPAC was forced to shutter all PAC activity and pivot public affairs resourcing to support its physicians. With the future of its PAC uncertain, ASAPAC turned to DDC for help implementing a first-of-its-kind Day of Participation that put aside suggested giving pressure and focused on community solidarity in uncertain times. DDC provided all the backend support to ensure a holistic and seamless giving experience. The reboot plan worked.
ASAPAC went from a state of inactivity to raising more than $1 million in a single day – the largest solicitation in ASAPAC’s history, earning respect from its membership and the Public Affairs Council’s 2021 Outstanding PAC Award for its timely effort.