Tag Archive: engagement

The Battle Against Digital Fragmentation

Feb 2, 2017

In 2016, digital advertising budgets surpassed television ad budgets.[1] Similarly, Americans are spending more time with digital media than television.[2]...

Part 4: Engaging Your Audiences

Jun 22, 2016

Establishing a robust, sustainable program enables you to leverage support across multiple issues, unite audiences to extend your reach, and...

Part 3: Staging the Conversation

Jun 16, 2016

This month, we’re taking a look at the components required to build a strong public affairs campaign. We’ve pieced together...

Part 2: Understanding Your Audience

Jun 8, 2016

Last week in our ongoing blog series, we looked at the importance of understanding your public affairs campaign’s overall objective...