Tag Archive: engagement
Employee of the Quarter Spotlight: Emily Peters
Apr 10, 2017
Our Employee of the Quarter Spotlight is DDC’s new series of quarterly interviews focused on highlighting our talented and passionate...
The Politics of Super Bowl Advertising
Feb 7, 2017
Who would have thought that white-hot public affairs issues would dominate this year’s Super Bowl? Brands addressed the political hot...
The Battle Against Digital Fragmentation
Feb 2, 2017
In 2016, digital advertising budgets surpassed television ad budgets.[1] Similarly, Americans are spending more time with digital media than television.[2]...
Part 5: Activating Your Audience
Jul 7, 2016
All aspects of a campaign lead up to the very reason why advocacy campaigns exist: to motivate your audience to...
Social Media Day: A Reminder To Celebrate All Year Long
Jun 30, 2016
Happy Social Media Day! I know it may have snuck up on you—people must be late in putting up their...
Part 4: Engaging Your Audiences
Jun 22, 2016
Establishing a robust, sustainable program enables you to leverage support across multiple issues, unite audiences to extend your reach, and...
Part 3: Staging the Conversation
Jun 16, 2016
This month, we’re taking a look at the components required to build a strong public affairs campaign. We’ve pieced together...
Part 2: Understanding Your Audience
Jun 8, 2016
Last week in our ongoing blog series, we looked at the importance of understanding your public affairs campaign’s overall objective...
When It Comes to Building an Advocate Community, Don’t Ignore the Outliers
Jun 6, 2016
As we progress deeper into a politically charged election year, attracting a diverse community of supportive voices can enhance your...
The Data Behind Digital Advocacy
Mar 24, 2016
More data has been created in the past two years than in the entire previous history of the human race....