The Three P’s You Need to Know
October 11, 2016
Chelsea Markle, Proposal Writer
Partnerships are about converging interests—they tap into the private sector to bring specialized expertise and access to resources—and they are becoming increasingly more valuable in today’s business market. Public Private Partnerships (PPPs) have long been the source of developments in transportation, infrastructure, telecommunications, and public education, and DDC has played a role supporting efforts for many of these sectors. They are essentially contractual arrangements where the resources, risks, and rewards of both the public entity and private company are associated, often leading to greater project efficiency, access to funding, and improved standards.
The defining factor that PPPs need to succeed, as our experience has shown, is having local knowledge that will define the framework within which a project is carried out. Whether working within a small community or a diverse and populated metropolis, having the right strategic partner that understands the intricacies of the local market and how to best approach it will be a game-changer. Because not connecting with the community affected by the program will leave a company vulnerable.
Recognizing the Value in Local Connection
No matter the project or program municipal governments initiate, inevitably, there will be some level of opposition—whether from nonprofit organizations, unions, and political groups. At the same time, any company seeking to work within a PPP that is unfamiliar territory is open to even greater challenges from general public pushback to their investment. As the current port privatization debate in Chicago looms on, it is clear that arguments both for and against corporate investment in port management are impassioned and fervent to say the least.
Where you can best counter these types of challenges is by having access to local intelligence to know who your supporters and opposition are and what they represent; understanding their objectives and motivations; and wrapping all of this analysis into the context of the local market. There is significant value in being able to understand this insight and leverage this information network to feed into your plan of action, thus ensuring your company is connecting with the right audiences.
DDC’s Network Helps Connect the Dots
DDC’s solution to local challenges is simple: get connected. We maintain an extensive, bipartisan network of on-the-ground field operatives in every state, media market, and congressional district who have extensive experience in politics and public affairs, as well as media relations. They bring both the local strategic knowledge and the influential relationships to the table, meaning their connections to local geographies—backed by our internal teams of experienced creative, communications, digital, and media strategists—yields the greatest return on investment.
Executed skillfully, with the most effective messengers and strategists, our local intelligence has helped set clients ahead of the rest by getting unique traction that sways community support and helps set the groundwork for achieving program success.
Note: A partner article and follow-up to this discussion will address the work of coalitions—which link local, state, and sometimes federal government entities with private organizations and NGOs.