Employee of the Quarter Spotlight: Caroline Holman

October 17, 2017

The leaves are falling and it’s Pumpkin Spice everything. But the fall season isn’t the only thing new around here. DDC’s got a brand new Employee of the Quarter. We are excited to announce our honoree for the Q3-2017 Ken Deggs Employee of the Quarter recipient is Associate Vice President of Digital Engagement, Caroline Holman. At DDC for two and a half years, Caroline has always been an all-star, but she has truly stepped up this past quarter to ensure we meet all of our clients’ needs and that our team is always ahead of the curve in all the new digital trends.

Check out our interview and learn a little bit more about our newest award-winner below!

Everybody has a morning routine. What are the first things you do when you arrive at the office in the morning?

Regardless of how busy my day is/might be, I always try to take 5 minutes for myself once I get into the office. I have a cup of coffee, or tea, and take a few minutes to scan headlines, trending stories, and latest news.

What advice would you give to someone just starting out in a digital role?

Listen, ask questions, and always pay attention to the details – because big or small, one detail may be the difference between success and missing the mark.

What is your favorite museum in D.C.?

The National Gallery of Art.

Walk us through a day in the life of Caroline. What’s your typical day-to-day here at DDC?

My typical day-to-day can be a toss-up. Some days, I am trying to control and extinguish “fires,” other days I am putting together social and/or paid media strategies for clients. However, regardless of the day, I always check on how my clients’ social and/or paid campaigns are performing, and send any notable performance or recommendations to the team.

It’s not uncommon for organizations to have “social media snafus” that turn into PR nightmares. What advice do you give our clients to ensure they are social media savvy?

First and foremost, it’s going to be okay, breathe. When you consider all of your options to “fix” the problem, remember that the Internet is forever, and it never forgets. This is probably the biggest gift and curse of social media – accountability. Always assume that what you post has been captured in a screenshot and is living in some corner of the Internet.

What’s your favorite social media platform?

Instagram – even without a chronological feed. Plus, I love a good Boomerang.

Digital trends are always changing. How do you stay on top of all the new platforms and trends that are introduced?

I learn about new features from vendor news updates, but I honestly learn the most from using various social platforms and reading related articles from places like Adweek, which often also provide relevant case studies and campaigns.

What is the most important lesson you’ve learned while at DDC?

Be confident and stand behind your work and decisions, but don’t be afraid to admit to your mistakes. People may remember the mistake but they will always reflect on and judge you based on how you reacted to the situation.

The Ken Deggs Employee of the Quarter Award honors DDC employees who go above and beyond to ensure the success of our clients, and our company. Named after longtime friend and colleague Ken Deggs whose character and work ethic exemplified excellence, the award provides donations to the Ken Deggs family while honoring his proud legacy.

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