Sara Fagen


An entrepreneur with a keen eye for integrating data and technology, Sara Fagen is one of the nation’s leading political and issue strategists. Sara offers considerable insight and expertise to some of the world’s most influential brands.

Sara served as a senior aide and White House Political Director to President George W. Bush. She also played a key role in the President’s 2004 re-election campaign, where she served as a senior strategist. The Wall Street Journal called her a “data whiz,” saying, “As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting.”

Sara became a Partner at DDC in 2011 after the firm acquired BlueFront Strategies, an issue advocacy firm she founded in 2008. Sara now creates customized strategies for DDC’s clients, integrating cutting-edge targeting and other data-driven approaches to help them achieve their public policy objectives.

In 2008, Sara co-founded Resonate Insights, a leading big data online analytics and media firm. In 2013, she co-founded Deep Root Analytics, a media analytics company that helps clients use big data to make smarter television ad-buying decisions.

Sara’s commentary can be seen on CNBC, where she is a regular contributor.