20 Things That Happened in 1996

October 20, 2016
Chandler Watts, Proposal and Marketing Writer

Even though it feels like yesterday, it’s been 20 years since DDC opened our doors and began our work to provide comprehensive public affairs solutions to clients. As we continue to celebrate our anniversary, we decided it’s the perfect time to look back to our beginnings and revisit just how different it was around the world when DDC was founded. From presidential elections to the hottest technology, we’ve picked 20 things that happened back in 1996—highlighting the differences and the similarities from two decades ago.

1. In February of 1996, Pokemon had just been introduced to the world. Today, Pokemon GO is one of the fastest growing games and trends we’ve seen this year.pokemon2

2. Fox News Channel made its debut in 1996.

3. In 1996, Bill Clinton was re-elected President. Today, it’s another Clinton trying to get elected.

4. The New York Yankees were the World Series Champions, ending an 18-year dry spell.

5. Michael Jordan and the Chicago Bulls were in the middle of their second three-peat run as NBA Champions. Even 20 years later, everyone still wants to be like Mike.


6. In January 1996, there were only 100,000 websites compared to the current 1 billion websites that exist through the Internet today. Even back then, DDC knew the critical role technology would play in the coming decades.

7. On July 5, 1996, Dolly the Sheep was the first mammal to be successfully cloned.

8. Although originally released in 1993, the Macarena didn’t become a worldwide hit until 1996. You could say a late-sprung grassroots movement led to the song’s eventual success.

9. DDC’s first address in 1996 was on North Fairfax Street in Alexandria, VA. Today, we are located across the Potomac, only a few blocks from the White House.

10. Independence Day (the original) was the largest grossing movie of the year in 1996. In 2016, we were given the long-awaited sequel.


11. In 1996, the average price of a new car was $16,300 across the U.S. In 2016, that number hovers around $33,560.

12. Major League Soccer made its debut in the U.S. in April of 1996.

13. DDC’s payroll included three individuals back in 1996. Now, along with those original 3, we’ve expanded to 147 additional employees and growing every day!

14. EBay started its online auction and shopping website. Twenty years later, there are 164 million active buyers on the website.

15. Tickle Me Elmo was first introduced from Tyco Preschool.


16. In 1996, DVDs were just being launched in Japan. Twenty years later, videos in the digital space have replaced DVDS (and are being used as effective tools to increase engagement in both advocacy and PAC campaigns).

17. The Summer Olympics of 1996 were located in Atlanta, Georgia—it will remain the last time the Summer Olympics were held in the U.S. until at least 2024.

18. The cost of a 30-second Super Bowl ad in 1996 was $1,085,000; whereas, now an ad will set you back $4.5 million dollars—proving paid media has certainly grown over the past 20 years and continues to pack a powerful punch with audiences.

19. Oprah started her famous book club in 1996.


20. Since 1996, DDC has seen its fair share of changes and innovations. And our logo has changed too.





You could say it’s an improvement…Happy 20th, DDC!


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