Using Infographics for Advocacy
April 29, 2015
DDC’s Creative Director, Jim Scott Polsinelli, was featured in the Public Affairs Council’s recent Webinar: Using Infographics for Advocacy. In case you missed the presentation, Jim Scott shares a few lessons below on the benefits of infographics when telling your advocacy program’s story.
By Jim Scott Polsinelli, Vice President, Creative Services
More than ever, infographics are playing an important role in disseminating complex information for public affairs. Infographics allow you to tell your story visually. You know, in a manner that’s easy to digest and highly shareable. That way, your advocacy message becomes clearer and further-reaching, especially with the rise of social media.
Here are some benefits of incorporating more infographics into your advocacy efforts:
What’s the use of big data, if you can’t comprehend it? Infographics allow us to distill that big data into a big visual story in digestible chunks. At a basic level, an infographic presents complex information or data in a visual format that is quick and easy to comprehend.
The use of infographics in advocacy campaigns has recently skyrocketed, not just because they’re the flavor of the month, but infographics truly bring your matters to life. Infographics not only tell your story, but they complement it.
The public affairs space isn’t lacking in data. So instead of turning that content into a white paper, you can visually represent it. Use infographics to:
- Help people understand a complex issue, like a specific piece of legislation or how something plays out across America.
- Provide a comparison/contrast between candidates.
- Demonstrate how one industry has affected a nation in terms of security, economic impact, wages, employment, and other valued national outcomes.
- Show how your PAC stands vs. other companies in your vertical.
In print, posters, PDFs, online, advertising, news articles, and presentations—hey, infographics can be used anywhere. The digital space is truly a visual playground. Heavy content is not only hard to digest; you’re penalized for using it. If your posts on Facebook are text heavy, you won’t get boosted. You have to think more visually.
The rise of infographics is directly correlated with the emergence of social media. We are constantly using infographics on our clients’ Facebook and Twitter pages. Having ‘likes’ is good, but our goal is really to catch as many eyeballs as possible, so we stress shares.
You can make them interactive.
We’re using infographics all over our clients’ websites to distill content-heavy information on complicated matters. What’s great about putting them online is that you can make them interactive, which is exactly how the web should be used in the first place.
DDC’s creative team specializes in developing infographics, videos, and other creative collateral that advance our clients’ public affairs programs across all media platforms.