Advocacy Strategy

Invest in Sustainable Advocacy

Companies and organizations are moving away from transactional advocacy as they increasingly see the value that sustained advocacy offers.
A sustainable advocacy community can respond quickly when challenges and opportunities arise because it is built on the foundation of a consistent, planned strategy that educates and empowers advocates to address specific issues, participate credibly and articulately in online and offline forums, share individual views and experiences with traditional and new media, and build authentic support in their local communities and online.

DDC has developed a systematic approach to sustained stakeholder engagement. These programs are rooted in long-term relationship building via a branded community that operates both online and off, engages on a broad range of issues, and supports a broad range of advocacy activities.

We share the five key components of sustained advocacy in the featured infographic.


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Sustainable advocacy engages a large base of dedicated supporters through ongoing conversations on your issues that align with their values, providing you three unique advantages over traditional approaches to advocacy.

  • Greater Flexibility – Sustainable advocacy enables you to quickly adjust to changing issue environments and unexpected developments, so you do not have to start from scratch every time you need to mobilize.
  • An ROI That Grows Over Time – As the program matures, advocates become increasingly articulate, self-motivated, credible and sophisticated. They are also better empowered to engage in high-touch, offline activities for higher-impact advocacy.
  • Greater Yields – In its most mature form, an advocate community can help you achieve efficiencies and impacts beyond pure legislative advocacy. It can yield real-life testimonials for marketing, participants for PR, and ready-made focus groups that can deliver relevant, informed feedback on a variety of subjects.

To learn more, contact us today for a no-obligation discussion through the included form or at (202) 830-2038.

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