News &#8211; DDC Public Affairs

Why Generative Engine Optimization (GEO) Is the New Frontier for Public Affairs—and Why It Matters to You

DDC Public Affairs, a leading national public affairs and strategic communications firm and a member of the Omnicom PR Group, announced today the appointment of media veteran Terry Neal as Executive Vice President, Earned and Strategic Media. Neal will oversee the expansion of DDC’s media relations practice, providing greater national reach and a top-tier presence in the Washington, D.C. media market.

Read Full Article

DDC Welcomes Seasoned Media Veteran Terry Neal to Lead Media Practice

Read Full Article

A Tipping Point for Advocacy—What Comes Next?

A fragmented communications landscape, big shifts in power dynamics in Washington, and widespread institutional distrust mean public affairs pros must rethink how they approach advocacy. Read more from Chief Strategy Officer Jennifer Miller in our latest blog.

Read Full Article

America’s Food Policy is About to Be Overhauled. Is the Food Industry Ready?

Robert F. Kennedy Jr.’s journey to potentially becoming our nation’s next Secretary of Health and Human Services has been challenging. President Trump’s encouragement for Kennedy to “run wild” in the healthcare sector has created uncertainty across various healthcare domains, including pharmaceuticals, Medicare and Medicaid, private insurance exchanges, and NIH research funding. Healthcare companies are scrambling to find strategic positions to stay competitive and succeed, unsure of Kennedy’s priorities as he prepares to take charge.

Read Full Article

Navigating the New Political Normal: A Guide for Businesses Operating Across States

The United States has always been a complex political landscape, but with polarizing divides across states and communities, businesses today face unique challenges. While some states lean into progressive social policies, others hold firm to conservative values. For organizations that operate across state lines, aligning with multiple perspectives is no longer optional; it’s the backbone of survival and long-term growth. Here’s how to navigate this new normal and thrive as a business in an increasingly divided nation.

Read Full Article

Higher Ed Braces for a Tough 4 Years

In the days since inauguration, the Trump Administration has launched sweeping reforms. As promised by Vance and Trump on the campaign trail, higher education (ed) is a “First 100 Days” priority, with calls to eliminate federal funding from DEI programs, overhaul student loan policies, revamp accreditation and curriculum programs and more, impacting operations, compliance and funding for colleges and universities across the US.

Read Full Article

Leading Authentically Through Uncertainty

The new administration underscores an undeniable truth for organizations everywhere—the pace of change is unrelenting, and the landscape can shift without warning. Policies reverse overnight, societal debates erupt in an instant, and companies often find themselves thrust into the public spotlight without warning.

Read Full Article

Lessons from Elections: Moving Beyond Assumptions in Audience Engagement

Elections often offer valuable insights into human behavior, communication, and the importance of understanding diverse audiences. One key takeaway from recent elections is this: we cannot engage audiences effectively by relying on assumptions about their ethnicity, gender, or other things about their identity. Instead, we must focus on what truly drives them—their motivations, interests, and the issues they care about most.

Read Full Article

733 10th St NW 5th Floor Washington, DC 20001

[email protected]

For employment verifications, please reach out to
[email protected]