Senior Vice President, Digital Strategy
Jacqueline Plunkett serves as Senior Vice President of Digital Strategy at DDC. Setting the strategic direction for digital at DDC, Jacqueline and her team are responsible for delivering best-in class, integrated digital solutions for DDC’s clients.
Jacqueline brings a wealth of experience to DDC that includes tenures at Google, Estee Lauder Companies and the National Rifle Association. In that time, she marketed some of the world’s most iconic brands and worked in markets across the US, UK, and Latin America. She has spearheaded digital strategies for companies ranging from small to medium businesses all the way to TOP 50 US Advertisers. Central to digital strategy is the integration of social media, search, content development, messaging, media buying, marketing mix modeling, measurement, and analytics. In 2016, Jacqueline pivoted towards politics, joining Google Election’s Team where she worked with campaigns and committees to help them connect with critical swing voters by leveraging corporate marketing and media best practices.
Jacqueline received her M.B.A. from NY Stern, triple specializing in Marketing, Finance, and Entrepreneurship and Innovation. She earned her B.A. in History of Science and Technology from Princeton University.