Changing the narrative for a major trade association.

Following mid-term elections and significant Democratic gains in the House and state legislatures, this major trade association saw an opportunity to partner with DDC to reframe the narrative on natural gas ahead of significant energy legislation. DDC responded with a media campaign featuring center-left academic voices and trusted energy industry insiders – unorthodox choices that we knew from research resonated especially well with target audiences. As energy issues took center stage, these voices drove a unique point of view on the issue, made space for critical discussions, and propelled favorable policy outcomes for association members.